Harper

A Sanctuary for the Modern Power Couple

Chapter 1: A New Kind of Barbershop

In the heart of Cancún’s upscale Huayacán – Cumbres zone—just across from Starbucks and tucked near top schools and residential neighborhoods—a fresh idea was brewing.

Not just another barbershop. Not just another salon.

Harper was imagined as a pause button for the city’s busiest people. A space to breathe, unwind, and come out looking sharp and feeling sharper.

“You look good, you feel good.” That’s the Harper promise.

But Harper wasn’t just built for style—it was built on insight.

Chapter 2: Understanding the Client’s Real Needs

We started by studying the rhythm of urban life.

Our audience? Men and women aged 25 to 55, with middle to upper-class income, busy juggling work, family, and everything in between.

Their needs were emotional as much as practical:

A break from the grind
A space that doesn’t just groom—but pampers
A salon where you can take care of yourself without guilt or extra planning

They weren’t just looking for a haircut.

They were craving a moment for themselves.

Chapter 3: The Experience Strategy – “Tu pausa de la semana”

With this in mind, we built Harper not around services—but around experiences.

Harper is your weekly pause. A place where everything is taken care of.

We designed an ecosystem, not a service menu:

🧔‍♂️ Barbering & grooming
💅 Manicures & pedicures
☕ Coffee included (yes, included)
👶 A kids’ club to entertain your little ones while you relax
🧴 Add-ons like facials, beard treatments, and even handling errands like your dry cleaning

Imagine: You drop off your laundry, sip your cortado, get a fresh fade, and your kid is laughing in the back.

That’s Harper.

Chapter 4: Strategic Location & Targeting

We carefully positioned Harper in a high-traffic, high-visibility area:

Surrounded by supermarkets, schools, and residential zones
Designed for walk-in exposure with easy parking
Targeting lifestyle-driven individuals who value service, time, and convenience

We knew our people. And we built Harper for them.

Chapter 5: Inspired by a Legend

The spirit of Martha Matilda Harper—the pioneering entrepreneur who started the world’s first hair salon franchise for women—lives in this modern reinterpretation.

Just like her, Harper redefines personal care:

It’s not about vanity—it’s about well-being
It’s not about exclusivity—it’s about inclusivity with taste

It’s not just for women—it’s for everyone

Chapter 6: A Pet-Friendly, Kid-Friendly, Self-Care Paradise

We didn’t stop at hair and grooming.

We reimagined what a personal care space can be:

Pet-friendly zones (because your dog deserves a treat too)
Entertainment for kids
Functional touches like co-working nooks or self-check-in kiosks (coming soon)

Harper isn’t just a barbershop or salon.

It’s your weekly reset button.

Chapter 7: From Concept to Reality

Behind the scenes, we developed:

A naming strategy that honors heritage and sounds contemporary
A brand voice that’s warm, confident, and a little cheeky
A physical experience design that blends comfort with minimalism
A full-service model that solves real-life friction points

From graphic identity to floor layout suggestions, service design, and marketing tone, every detail of Harper was crafted to make it feel like a gift to yourself.