VacSuperstore: from a dated online catalogue to a modern, AI-ready storefront.
+133.5%
Active users After 16 months
326K
Organic impressions After 16 months
#1–#2
Core local queries After 16 months
0
Empty product filters Down from 28
We document outcomes the way a research lab would — with named data sources, defined comparison windows, and explicit caveats. No portfolio theater. No aggregate stats from anonymous wins. No "200% growth!" without a denominator.
Two BC businesses, two industries, the same system. Each case study walks through the starting point, the work and the results.
+133.5%
Active users After 16 months
326K
Organic impressions After 16 months
#1–#2
Core local queries After 16 months
0
Empty product filters Down from 28
906
Ranking keywords After 15 months
7,420
Organic clicks Google Search Console
3×
Conversion from AI referrals 6.24% vs. site average
19 / 24
AI mentions / citations After 15 months
Most case studies are marketing fiction — bold percentages without a denominator, "since we started" timeframes that conveniently start from a low point, anonymous "Fortune 500 client" attribution that you can't verify. We document outcomes the way a research team would.
Every metric we publish is pulled from named, first-party data sources. No agency-internal "tracking dashboards" with proprietary scoring. No vague aggregations across clients. If we report a number, you can ask us to show you where it came from.
Every percentage change cites the exact comparison window: "90-day window vs prior 90 days," "30-day rolling average," "month-over-month." We don't use "since we started" because that hides the baseline. We don't compare apples to oranges.
Where we report ChatGPT, Perplexity, or Google AI Overview citations, we use actual citation tracking — not "we showed up once for one query." AI visibility is measured monthly with growth trends, not one-time screenshots.
Every published case study gets explicit written sign-off from the client on the metrics, the quote, and the use of their name. If you see it on this site, the person attributed has approved it. If a client doesn't want to be public, we don't anonymize them and pretend — we just don't publish it.
Start with a free visibility audit. We'll show you where you're found, where you're invisible, and what 3–6 months of work would realistically produce for your business — using the same methodology you saw above.