Patient Acquisition

The full funnel from search query to booked appointment — Google Ads, Meta retargeting, landing page strategy, and the numbers that actually matter for BC clinics. This category covers paid media, cost-per-patient benchmarks, and how to build a patient acquisition system that works alongside your organic visibility.

SEO and paid media aren’t competing strategies — they’re complementary layers. Organic visibility builds long-term authority. Paid media fills the gaps, accelerates growth, and captures high-intent patients while your organic rankings compound.

What you’ll find here: Google Ads frameworks written for healthcare verticals, Meta retargeting sequences for clinic patient lists, cost-per-acquisition benchmarks by clinic type and market, and the landing page structures that convert paid traffic in BC.

Whether you’re just launching paid media or optimizing an existing ad account, the guides here are built around one outcome: more patients, at a cost that makes sense for your clinic.