Every paid dollar should be accountable to revenue. We run Google, Meta, and LinkedIn campaigns that are built around ROI — tested relentlessly, reported transparently, and tuned until every click you pay for earns its keep.
Paid media is the practice of buying traffic — through Google Ads, Meta, LinkedIn, and other platforms — to drive measurable business outcomes. Done well, it's the fastest, most predictable way to generate leads and sales. Done badly, it's a money incinerator dressed up with dashboards.
Most paid media spend is wasted because of the same small handful of problems: ads pointed at the wrong audience, landing pages that don't match the ad promise, no conversion tracking, or campaigns that never get tested rigorously. The difference between a 2x ROI and a 10x ROI isn't the platform — it's the discipline behind every decision.
Remi's paid media work is led in partnership with Ivan, our specialist paid media partner, who runs campaigns hands-on across Google Ads, Meta, LinkedIn, and TikTok. Aldo sets the strategy, Ivan executes, and we report as one team. We're upfront about this because transparency matters more than pretending to do everything in-house. You get strategic direction from the agency and campaign craft from a specialist who lives inside ad platforms all day.
The biggest reason paid media fails isn't the platform — it's the setup. Generic targeting, untested creative, weak landing pages, and missing conversion tracking together explain why most businesses lose money on ads and give up. These aren't exotic problems; they're boring ones. Fixing them is what separates a campaign that loses money from one that prints it.
The second biggest reason: impatience. Campaigns need time to accumulate data before the platforms can optimize them. Pausing too early, switching campaigns too often, or expecting profitable returns in week one is how good accounts get abandoned before they have a chance to work. Paid media is a compounding system — the first three months are the hardest, and the fourth onwards is where the leverage happens.
Paid media delivers the most value for businesses with a clear offer, a measurable conversion action, and budget to let campaigns mature. Local service businesses — dental clinics, medical practices, home services — see especially strong returns on Google Ads because high-intent local queries convert fast. Ecommerce benefits from Meta + Google Shopping. B2B benefits from LinkedIn + intent-based search ads. The common thread: if you know your cost per lead and your lead-to-customer rate, paid media becomes a math problem with a solvable answer.
Every paid media engagement covers four integrated areas: strategy + account setup, creative + testing, conversion tracking, and ongoing optimization. Every piece ties back to one measurable outcome: reducing your cost per lead while scaling volume.
Before we spend a dollar on ads, we define who we're targeting, what we're saying, what success looks like, and how we'll measure it. Most campaigns fail at this stage — because it got skipped.
What we doCreative is the #1 driver of paid media performance on most platforms. We write, design, and test ad copy, images, and video variations continuously — because what worked last quarter rarely works this quarter.
What we doIf you can't measure it, you can't optimize it. We set up pixel-perfect conversion tracking across GA4, platform pixels, and CRM — so every dollar ties back to a lead, sale, or booking in your business.
What we doPaid media compounds — but only if you tune it. We review performance weekly, iterate bids and creative based on data, and report monthly in language that ties back to revenue (not platform vanity metrics).
What we doEvery paid dollar should be accountable to revenue. Everything else is noise.
[ Remi Creative · Paid Method ]
Remi + Ivan's paid media process follows four phases: audit, launch, optimize, and scale. Every engagement follows this sequence — because skipping phases is how ad budgets get burned without results.
We baseline your current accounts, tracking, and goals before spending a dollar.
We build campaigns, creative, tracking, and landing pages — then launch with enough budget to gather real data.
We review weekly, test continuously, and make the small adjustments that compound into big performance gains.
Once a campaign is profitable, we scale budget, expand platforms, and compound what's working.
The same audit framework Remi + Ivan use before every paid media engagement. Covers account structure, tracking, creative, and optimization gaps — everything you need to see where your campaigns are leaking money.
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The twelve questions we hear most from businesses evaluating paid media. Short answers first, details below.
We run campaigns on Google Ads (Search, Performance Max, YouTube), Meta (Facebook + Instagram), LinkedIn, and TikTok — plus Google Shopping for ecommerce clients.
The right mix depends on your business. Local service businesses usually start with Google Search Ads. Ecommerce needs Meta + Google Shopping. B2B often leans LinkedIn + intent-based search. We recommend the channels your audience actually uses, not every channel just to pad a deck.
You'll see initial performance data within the first two weeks of launch. Meaningful optimization and real ROI typically take 60 to 90 days — because ad platforms need learning data before they can optimize effectively.
Anyone promising profitable campaigns in week one is either overselling or running inherited accounts with existing data. Fresh campaigns need 2-4 weeks to exit the learning phase, and then another 4-8 weeks of testing to find the winning creative and audience combinations. Patience pays — literally.
Paid media at Remi is run in partnership with Ivan, our specialist paid media partner. Aldo handles strategy and client communication; Ivan handles daily campaign management and optimization.
We're upfront about this partnership because transparency builds trust. Ivan lives inside ad platforms every day — that's what it takes to run campaigns well. Pretending to do everything in-house would either mean hiring a specialist (and passing the cost to you) or having a generalist do it badly. This way you get both strategic oversight and specialist execution.
Minimum viable ad budgets vary by platform. Google Search typically needs at least $1,500-$2,000/month to gather enough data to optimize. Meta campaigns work with $1,500+ but prefer $3,000+. LinkedIn campaigns usually start at $3,000+ because CPCs are high.
Below these thresholds, platforms can't optimize effectively — you're paying for data you can't learn from. Our management fee sits on top of ad spend, not inside it. If your budget is below the minimums, we'll tell you honestly and suggest starting with SEO until you're ready.
Management fees typically start at $1,500/month and scale with account complexity and ad spend. Industry-specific packages like the Patient Growth System include paid media as part of the bundle.
Our fee is for strategy, creative, tracking, optimization, and reporting — separate from the ad budget you pay the platforms directly. Avoid agencies that charge a percentage of ad spend; it incentivizes them to spend more, not to spend better. Flat-fee pricing keeps our interests aligned with your profitability.
Technically yes — but we recommend against it. Multiple campaigns running simultaneously on the same account compete with each other, confuse the platform's optimization, and make performance attribution nearly impossible.
If you have internal campaigns you want to keep running, we structure around them cleanly — separate account, separate conversion events, clear attribution lines. But in most cases, handing the whole function over delivers better results faster. If that's not possible, be upfront early so we can plan for it.
Great — existing accounts with real data are an advantage, not a problem. We start with a full audit of what's already running, identify what's working vs what isn't, and plan the transition carefully.
We never pause profitable campaigns without a reason. If your current campaigns are performing well, we build on them. If they're not, we rebuild with a clean structure. Either way, we explain the reasoning before making changes, and nothing gets touched without your approval in the first 30 days.
Both. We produce all ad copy and most creative in-house — images, short video ads, carousel ads, and landing page designs. For product photography or longer-form video, we often recommend you supply assets or partner with a specialist videographer.
We can produce simple video ads internally and work with a network of specialists for higher-production work when needed. If you have strong existing brand assets, we'll use them. If you don't, we'll create what we need — and tell you honestly when a budget for better creative would unlock better results.
No. No ethical agency can guarantee specific ROI — it depends on your offer, pricing, competitors, market conditions, and dozens of variables outside any agency's control.
What we guarantee is transparent reporting, rigorous testing, and campaigns that improve over time. Most of our clients reach profitable ROI within 90 days. But an agency that promises "5x ROAS guaranteed" is either lying or cherry-picking results that won't apply to you. Ask for real numbers on real accounts, not testimonials on a landing page.
Track three numbers: cost per lead (CPL), lead-to-customer conversion rate, and customer lifetime value. If you can compute those three, you can compute whether paid media is profitable. If you can't, your conversion tracking is the first thing to fix.
Most agencies report on platform-native metrics: impressions, clicks, CTR, CPC. These are useful but not sufficient. A report that doesn't tie back to leads, sales, or revenue isn't a report — it's a dashboard screenshot. We report on business outcomes monthly, with platform metrics as supporting data.
Yes. One-off paid media audits are available as a standalone service. We review your accounts, tracking, creative, and performance — and deliver a written audit with specific recommendations.
This is a good starting point if you have an in-house team or another agency running your ads and you want an independent second opinion. Many audit clients eventually become management clients, but the audit itself is deliverable-complete — no strings attached. Pricing depends on account complexity.
Start with a free paid media audit. We'll review your accounts (or plan new ones if you're starting fresh) against our 38-point framework and share honest feedback.
From there, if paid media is the right priority, we propose a scope and monthly fee. No hard sell, no long sales cycle. If your business isn't ready for paid media yet — budget too small, tracking too broken, or offer not dialed in — we'll tell you and point you toward what to fix first.
Start with a free paid media audit. We'll review your accounts against our 38-point framework and show you exactly where your campaigns are leaking money — and what it would take to turn them profitable.
[ Free · No commitment · 5-day turnaround ]
