The Field Guide

Search visibility for BC businesses.
A living field guide for the AI era.

Field-tested SEO, AEO, and GEO playbooks from inside Remi Creative. Built for service businesses across British Columbia: clinics, trades, professional services, and local retail.

The Field Guide is where Remi Creative publishes field-tested SEO, AEO, and GEO tactics for BC service businesses. No recycled advice. Every article here is built from real audits, real client results, and current research into how customers actually search in 2026.

Remi Creative works with clinics, trades, professional services, and local retailers across British Columbia. We help them show up where their customers are looking: on Google, in Maps, in ChatGPT and Perplexity, and in Google AI Overviews.

Browse by topic: AI Search Visibility covers getting cited by AI engines. Local Growth covers Google rankings, Maps, and reviews. Industry Intelligence covers platform changes and what they mean for your business. Digital Experience covers UX and CRO for business websites. AI Search Research covers the data behind AI search.

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LATEST FROM THE FIELD

Recently published

New playbooks, frameworks, and field notes, newest first.

01 · AI SEARCH VISIBILITY

Why AI search is rewriting the rules for local businesses.

ChatGPT, Perplexity, and Google AI Overviews now answer customer questions before anyone clicks a website. Here’s how a business shows up in those answers, or gets left out.

Topics covered:
  • Getting cited by ChatGPT
  • Schema markup for AI extraction
  • AEO vs SEO vs GEO
  • Google AI Overviews optimization
  • Perplexity citation strategy
02 · LOCAL GROWTH

Local SEO, decoded.

Google Business Profile, schema markup, E-E-A-T signals, and local citations: the foundations of being found by customers searching nearby.

Topics covered:
  • Google Business Profile optimization
  • LocalBusiness schema
  • E-E-A-T signals
  • NAP consistency and citations
  • Reviews and reputation
03 · INDUSTRY INTELLIGENCE

What's changing in search, and what it means for you.

Platform updates, new ad formats, and market shifts, explained for BC service businesses. What changed, who it affects, and what to do about it.

Topics covered:
  • ChatGPT Ads and paid AI placements
  • Google and AI Overviews updates
  • Social search on Instagram and TikTok
  • Cost per acquisition benchmarks
  • Playbooks by industry
04 · DIGITAL EXPERIENCE

Websites that turn visitors into customers.

Booking flow optimization, trust signals, mobile UX, and CRO tactics that hold up in the real world. Because the prettiest site doesn’t win. The most usable one does.

Topics covered:
  • Booking flow UX patterns
  • Trust signals that reduce hesitation
  • Mobile-first design
  • A/B testing essentials
  • Page speed and Core Web Vitals
05 · AI SEARCH RESEARCH

How people actually use AI to choose a business.

Citation analysis, query patterns, and the 2026 data behind how customers find and compare businesses in ChatGPT, Perplexity, and Google AI.

Topics covered:
  • ChatGPT query pattern analysis
  • Perplexity citation studies
  • AI search behaviour
  • AI Overviews citation data
  • Benchmark roundups
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About Aldo Remi

Founder & Lead Strategist · Remi Creative

Aldo founded Remi Creative to help BC businesses get found in the AI search era. With 15+ years in digital marketing and an MBA, he previously built and scaled a digital agency before launching Remi Creative as a focused SEO/AEO/GEO firm. He believes that visibility across Google, ChatGPT, and Perplexity is the new customer acquisition channel.

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